About Us

What does Good Natured mean?

In the UK, Good Natured, is a term given to describe someone who is kind, warm-hearted and friendly. We like to think that we are just that…

In the UK, Good Natured, is a term given to describe someone who is kind, warm-hearted and friendly. We like to think that we are just that…

Good Natured!

Good Natured is powered by Angus Soft Fruits www.angussoftfruits.com

Good Natured Nurtured

What does Good Natured Nurtured mean?

Our growers are passionate and aim to produce their berries using the most environmentally friendly and sustainable methods.


Dave Griffiths

"We have an in-house Innovation department that specialises in breeding new varieties of berries, in a dedicated site in England.

We breed varieties that have excellent flavour, appearance, yield, a good shelf life and are disease resistant and we have been very successful with our AVA™ berries brand – that now boasts 7 varieties of strawberries and 2 raspberries that are sold commercially in the major UK and European retailers." Our breeder Dave Griffiths, has been growing berries for over 40 years and is extremely GOOD NATURED!

Lochy Porter

Lochy’s family have been growing soft fruit for over 50 years, and Lochy appreciates the importance of development and improvement of fruit varieties.

When Dave Griffiths, breeds new varieties they are trialled at Lochy’s farm in Co. Angus, Scotland, to assess their characteristics on a commercial scale and to ensure that they have excellent flavour, appearance, yield, good shelf life and are disease resistant.


Marc Van Gennip (Holland)

Marc propagates strawberries, raspberries and blackberry plants for the Good Natured growers in UK, Europe and beyond!

Working with the growers, Marc helps to develop berry varieties that have great flavour, appearance, yield, shelf life and disease resistance. Marc has always worked with berries, since he left school 22 years ago and is thoroughly passionate about his work. He also enjoys eating strawberries straight from the plant, they don’t even make it to his home!



La Cartuja de Moguer, S.L., part of Frutas de Andalucia’s group.

They are based in the Almonte area and their 4 farms grow Strawberries, Raspberries and Blueberries. La Cartuja has been in farming soft fruit since 1998, although Manolo’s (THE MD) father and grandfather were growers too but they were involved in potatoes crops, cereals & stone fruit, so working with the land and growing is in their blood – that is SO Good Natured. Manolo also trials new varieties that we have bred in the UK, to understand their characteristics in a different climate, before commercial production.

Andrew Gray - Scotland

"My farm is J P Gray and Son, I am actually the 6th generation of farmers in my family which has been growing soft fruit for over 50 years.

We have been growing Good Natured Strawberries for four years and now have about 16 acres in total. As well as strawberries, we also grow potatoes, broccoli, cauliflower, barley and wheat. I think farms, particularly ones that employ a lot of people, have an integral part to play in supporting local communities which is great to be a part of. There is a lot of wildlife in and around the farm but we see much more bumblebees and ladybirds around the Good Natured crops. We have created ponds, hedges and areas of rich grass to encourage wildlife.You might also be interested to know that in 2004 I was awarded a Nuffield Scholarship to study soft fruit production."

The Netherlands

Bart is one of our berry specialist growers in his home country of The Netherlands.

He started working in Produce almost 5 years ago because of his love for berries! He enjoys working with nature and the challenges that this brings, variable temperatures to nutrients to quality standards to human resources to accounting – it is never dull! When asked what is his favourite fruit to eat, he answered without hesitation, “Strawberries, picked straight from the plant!”


Alvaro Gatica Perez, is one of our key Blueberry growers, based in Region de Region de Ñuble, Chile.

He has been growing Blueberries for 20 years and also grows Cherries, Asparagus and Kiwi fruits! He enjoys all of the produce he grows with his family.

Quality Assurance

Maria Baptista

Maria Baptista, originally from Portugal, has worked in a Technical role for 15 years.

After finishing her degree in Agriculture she moved to the UK in 1990 and started working with berries and then travelling around the world visiting berry suppliers and helping them improve their product quality and develop food safety standards at source. When asked about her job, Maria said, “It’s a challenging role, but I love to travel and meet so many interesting people. Seeing the good results from changes I have implemented is so rewarding.”

Representation Around the World

Alicia Mostazo

Alicia Mostazo is the Procurement Manager for Spain, Portugal and Morocco, so has the fantastic job of travelling to meet lots of great berry growers.

She has been in the Produce industry for 15 years and enjoys the dynamic and excitement of the business. Originally from Huelva, Alicia speaks Spanish, English and French. When asked about what she enjoys the most about her job she said; “To meet so many interesting people and learn from them.” She also enjoys the challenges of adapting to different terrains and environments. Alicia enjoys smoothies every day, which is good as all berries are great for them!


Ronald van Vossen

Ronald is the Managing Director of Angus Soft Fruits Europe, in The Netherlands. He is the father of 3 beautiful children and married to the best English teacher in The Netherlands!

He has worked in the Produce Industry for the last 18 years and held a number of positions from Farm Manager to Supermarket Manager to now Soft Fruit Director, so understands all the links in the chain. He speaks Dutch, English, German and French so is able to effectively communicate with a number of our retailers across Europe. He really enjoys building key relationships between growers and supermarkets especially in the fast market of Berries!


We love berries so much that we don’t think that they should be just for breakfast but can be baked into all meals!

If you have a good recipe that you would like to share please email it hello@goodnatured.eu and you might even win some beautiful bakewear!

blueberry and oat bars

A simple oaty breakfast bar with added fruitiness of blueberries. Perfect for breakfast on the go or a quick and healthy snack

Time: 30-40 mins. Makes: 9-12

  • 140g jumbo oats
  • 140g wholemeal flour
  • 50g demerara sugar
  • 4 tablespoons honey
  • 50g butter, melted
  • 320g fresh or frozen blueberries, mashed
  1. Pre-heat the oven to 180ºC/350F/Gas Mark 4 and grease and line a 20cm x 20cm (8”) square baking tray or dish.
  2. Put the oats, flour and sugar into a bowl and add the melted butter and honey; mix well until it just holds its shape.
  3. Press three quarters of the mixture into the prepared tray, pressing firmly; add the blueberries and then scatter the remaining mixture over the top, breaking it up to resemble a crumble.
  4. Bake in pre-heated oven for 20 minutes until golden brown; allow to cool completely before cutting into squares.

Nutritional info: Calories 190, Fat 5.3g (Saturated Fat 2.7g), Sugar 13.7g, Fibre 3.4g, Protein 3.8g.

strawberry, black olive and basil bread

Succulent, sweet and tasty Good Natured strawberries,

Makes 1 loaf. Ready in 45 mins, plus proving

  • 500g strong flour, sifted
  • 100g Good Natured Strawberries, hulled and quartered
  • Pinch of sea salt
  • 7g fast dry action yeast
  • 25ml extra virgin olive oil
  • 250ml warm water
  • 4 tbsp fresh basil
  • 50g black olives, halved
  • Zest of 1 lemon
  • Ground black pepper
  1. Place the flour in a large bowl and integrate the strawberries, then make a well in the middle of it with your fist. Add the salt and yeast to the well and then add the warm water and olive oil. Stir together with a spatula, in a circle of eight motion, bringing the dough together to a ball.
  2. Knead, by folding the dough into itself with one hand, continuously for 10 minutes. Leave in the bowl and cover with oiled cling film, then stand in a warm place for 1 hour.
  3. After 1 hour the dough should be twice its size. Knock the air out of the dough by punching it with your fist. Gently knead in the basil, olives and lemon zest. Transfer onto a floured surface and shape into a loaf. Place to an oiled bread tin or into baking tin. Cover with oiled cling film, the stand in a warm place for 45 minutes.
  4. Preheat the oven to 220C/427f/gas mark 7 and bake for 20-25 minutes, until golden and risen, and the bottom is firm. Allow to cool slightly, then cool completely on a cooling tray.

Nutrition per slice: Calories 208, Energy (kj) 870, Total Fat 4.1g, Saturated Fat 0.5g, Total Sugar 1.2g, Total Salt trace

strawberry and cream tart

A classic combination of strawberries and cream.

Serves 6. Ready in 35 mins, plus cooling.

  • Plain flour, for rolling
  • 250g shortcrust pastry
  • Butter or oil, for greasing
  • 70g red quick jell powder
  • 25g sugar
  • 1 egg, beaten
  • 300ml extra thick double cream
  • 1 tsp vanilla essence
  • 500g Good Natured strawberries, halved
  • Icing sugar, to decorate
  1. Preheat the oven to 200C/400f/gas 6. On a surface lightly dusted with flour, roll out the pastry to fit and line a greased 26cm fluted round flan tin. Prick the bottom of the pastry base with a fork and cut off the pastry a little higher than the sides of the tin. Blind bake, covered with baking paper and then filled with baking beans, for 5 minutes, then remove the paper and beans and cook for a further 10-15 minutes, or until golden. Allow to cool completely.
  2. In a small saucepan, add the jell powder to 200ml of cold water and the sugar. Bring to the boil, stirring constantly, then hold on a rolling boil for 1 minute. Allow to cool for 5 minutes.
  3. In the meantime, fold in the vanilla essence and into the cream, then use two third of it to fill the pastry base cut-side down, line the cream with the strawberries, filling the base, then dab the remaining cream in sections on top and scatter with the remaining strawberry halves. Coat with the jell mixture, then serve.

Nutrition per slice: Calories 268, Energy (kj) 1121, Total Fat 16g, Saturated Fat 6.2g, Total Sugar 10g, Total Salt 0.2g

lobster tail and strawberry canapes

Everyone loves canapés. Decadent, glamorous and a bite sized snippet of perfection.

Makes around 30. Ready in 25 mins.

  • Zest and juice of ½ lemon
  • 100ml Greek yogurt
  • 1 tsp ground pink peppercorns
  • 150g Good Natured Strawberries, hulled and finely chopped
  • 1 tbsp chopped fresh tarragon, plus extra to garnish
  • 2 lobster tails
  • 1 large baguette, sliced thinly
  • Sea salt and freshly ground black pepper
  1. In a small bowl, mix together the half the lemon zest and all the juice, the yogurt and pink peppercorns. Cover and chill until needed.
  2. In a food processor or with a large pestle and mortar, purée half the strawberries with the tarragon. Season with a pinch of salt and black pepper, then mix in the remaining strawberries into the mixture. Chill until use.
  3. In a pan of boiling water, drop the lobster tails and cover with a lid. Simmer for 5-8 minutes, until the flesh is firm and white, much like a cooked prawn. Drain and refresh with cold water. Slice and chill until needed.
  4. Preheat a grill or griddle pan, then grill the bread pieces for 1 minute on each side. Set out on a platter or a large plate, then top with a tsp each of the yogurt mixture and a piece of lobster tail. Dress with the strawberry mixture and sprinkle with the remaining lemon zest and lots of black pepper, as well as the extra tarragon, and serve immediately.

Nutrition per canapé (30g): Calories 46, Energy (kj) 192, Total Fat 0.3g, Saturated Fat 0.04g, Total Sugar 0.8g, Total Salt 0.2g


The Good Natured Farmer Frenzy Game!

The Good Natured Farmer Frenzy App!

Help our frenzied farmer get all of his Succulent Strawberries in to the Good Natured crates but be warned…it is addictive!

Don’t take our word for it, try it for yourself! Just click PLAY on the Iphone.

Or for mobile versions click the links below or search “The Farmer Frenzy Game”


For further information or if you would like to be one of our Good Natured Growers please contact our Good Natured team:

Angus Soft Fruits Europe, Handelsweg 150 2988 DC Ridderkerk.